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Fundamentals: Visual brand identity

When it comes to visual brand identities, the whole is greater than the sum of its parts. The pieces — logos, typography, visual vocabulary, color palettes — are pulled together into an integrated system to communicate the clearest, most compelling image of the brand.

This is the principal that informs our work. Whether the LDI team designs the complete system or select pieces, the overall brand identity — the ability of the parts to form a cohesive overall brand image — is always in mind.

Liew Design not only delivers the highest quality work of any vendor we’re engaged with, but the staff at Liew Design has taken customer service, understanding of our objectives, and responsiveness and accommodation to our tight schedules to unmatched levels.”

Ben Taft, VP of Marketing, Foundry Networks

Brand Refresh: Visual brand identity and system, print, web, event, trade show

Brand Launch: Visual brand identity and system, print, web

Brand Refresh: Visual brand identity and system, print

Brand Launch: Visual brand identity and system, print

Brand Launch: Visual brand identity and system, print, web, event

Brand Launch: Visual brand identity and system

Brand Launch: Visual brand identity and system, print

Brand Launch: Visual brand identity and system

Product identity

Ingredient mark, Marvell

Program identity, Covad

Product identity and packaging