Net2TV needed a visual brand identity for its newly formed Portico TV service. The mark needed to work in environments ranging from traditional broadcast watermarks and full-color animated promos, to smart TV app stores, web browsers and mobile phones. And it needed to be strong enough to not only hold its own next to major brands, but also work as an ingredient brand in partner environments.
LDI delivered with a mark that looks perfectly at home wherever it is, and whoever it is next to — even major consumer and media brands.
Jim Monroe, Co-founder and SVP Programming, Net2TV Corp.
The exploration of the Portico logo concepts.