Vocera asked the LDI team to extend its existing logo into a completely new brand experience. LDI created a complementary visual vocabulary, from graphics to imagery, forming a new brand persona for Vocera. The new design language was then applied to all marketing media, ensuring a fresh, cohesive brand experience.
Good design is about a lot of things. In this case it was all about playing well with existing logos.
Sandra Miley, former VP Marketing, Vocera